Eat, Pray, Love: the Formula for Women-Owned Business Success

On March 31, 2011, GABA Women in Business held another event with the topic “Eat, Pray, Love: the Formula for Women-Owned Business Success” at the headquarters of MindJet Corp. in San Francisco.

Featuring stories from entrepreneurial backgrounds, Britt Huber (HR consultant, Global Human Resources) lead an inspiring panel discussion together with Esther Nio (Founder of Esther’s German Bakery), Taryn Voget (CEO & Co-Founder of the Everyday Genius Institute), Marita Roebkes (Social Media Manager and Co-Founder of Xeesm Corp) and Toby  Beth Freedman (President of Synapsis Search), who each shared their experiences, tips and insights on how to run a successful business. The participants presented examples from their personal and professional lives, illustrating the specific challenges women deal with in running a business, and how to achieve a successful outcome.   

 Some of the key highlights:

·         Be passionate about your product or service: You should do what you love!

·         Do your homework: Running a successful business includes a detailed business plan, research your competitors, customers and how to make money.

·         Prioritize your work and be intensively focused

·         Build your own professional network: Being successful is not just about working hard, but about building a strong community that helps grow your business and connect with potential partners or vendors.

·         Ask for advise: Setting up Master-Mind groups and joining personal development workshops and women-in-business organizations serve as a source of information, networking and advice on issues related to your business. Available resources include Astra Women’s Business Alliance, ASTIA, Hatch Network, Biztech and SCORE.